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Watermelon Board Boosts Efforts to Increase Consumer Demand

The National Watermelon Promotion Board (NWPB) is realigning resources to adapt to the new climate, continuing to adjust marketing and promotional efforts to positively position watermelon as the go-to for health and happiness while making the most out of precious shoppers’ dollars. “Watermelon holds a special place with consumers, and it’s so much more than a sweet treat for summertime,” …

2020 Strawberry Market Outlook with Rabobank

Strawberry planted acreage in California is up YOY in 2020 from its lowest level in almost 15 years, and increased plantings in the Santa Maria producing region continue. Florida’s acreage remains flat, while strawberry plantings in Mexico continue to expand. Updated estimates, based on our proprietary analytical tool, show that weekly strawberry shipments will increase in 2020, especially during California …

Andrew & Williamson/Good Farms, Rancho Guadalupe & Dynasty Farms Support Food Banks

In one of the first agreements of its kind between California producers and a county food bank, two farms will begin providing, at a reasonable rate, produce to the Alameda County Community Food Bank, allowing it to provide additional much-needed fresh fruit and vegetables to a growing number of residents in need of assistance. This innovative pilot program assists the …

USDA Announces $15 Million for Conservation Innovation Grants

The U.S. Department of Agriculture (USDA) announced today a $15 million investment to help support the adoption of innovative conservation approaches on agricultural lands. USDA’s Natural Resources Conservation Service (NRCS) is accepting proposals through June 29, 2020, for national Conservation Innovation Grants (CIG). CIG projects inspire creative problem-solving solutions that boost production on farms, ranches and private forests and improve natural …

USDA COVID-19 Food Assistance Program to Support Farmers

Summary By Schramm, Williams & Associates, Inc. — The U.S. Department of Agriculture (USDA) announced the $19 billion Coronavirus Food Assistance Program (CFAP) to support farmers and ranchers during the COVID-19 pandemic. This program is comprised of two major elements: direct payments to farmers and ranchers and commodity purchase and distribution. Direct Payments Program – Provides $16 billion in direct support based …

Central Valley UC Farm Advisor’s Commitment to Help Hmong Farmers Prosper

Keeping current on government regulations, agricultural marketing news and crop research advances can be challenging for California farmers, especially for those who speak English as a second language. Hmong farmers in the San Joaquin Valley can tune in at 2 p.m. on Tuesday afternoons to listen to farm-related news delivered to their radios in their native language from Michael Yang, …

FSA Adjusts Farm Loan, Disaster, Conservation and Safety Net Programs

FSA Services Available by Phone Appointment Only: USDA’s Farm Service Agency (FSA) county offices are open by phone appointment only until further notice, and FSA staff are available to continue helping agricultural producers with program signups, loan servicing and other important actions. Additionally, FSA is relaxing the loan-making process and adding flexibilities for servicing direct and guaranteed loans to provide credit …

How Drones Can Help Farmers

Have you seen a drone buzzing by in a park and wondered what all the fuss is about? These flying vehicles may seem like just an upgrade to the remote-controlled helicopters of yesteryear. But drones are receiving a lot of attention for good reasons. Drones can help people, including farmers and scientists, look at and analyze pretty much anything. When …

CA Leafy Greens Marketing Agreement New Membership Sign Up Due April 1

The California Leafy Greens Marketing Agreement (LGMA) is currently accepting sign-up forms from new signatories for the2020/21 fiscal year. Since 2007, handlers of California lettuce, spinach and other leafy greens have protected public health by establishing a culture of food safety on the farm through the California Leafy Greens Marketing Agreement. Buyers of leafy green products look for LGMA certification …

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