Once again, a successful California Cantaloupe season has just about come to an end. While we’ll miss having our favorite sunny, sweet and safe melon this Winter and Spring, it’s nice to know we can count on seeing them in stores once again come April. Another thing we’ve learned we can count on is the return of our hardworking farmworkers …
On the heels of strategic planning and virtual Board meeting, which took place October 23, National Watermelon Promotion Board (NWPB) is entering in to the fall and winter months well-positioned to strengthen demand for watermelon. Considering more than 30% of watermelon is consumed in the fall/winter months, year-round promotion is an integral part of NWPB programs. While each department at …
Several crown, fruit, and foliar diseases cause significant yield losses to strawberry. Gray mold or Botrytis fruit rot caused by Botrytis cinerea, mucor fruit rot by Mucor spp., and Rhizopus fruit rot by Rhizopus spp. are common fungal diseases in California. Botrytis cinerea is more prevalent and damaging fungus among these pathogens warranting regular fungicidal applications. Fungal spores survive in plant debris and soil and infection can …
Poor weather conditions during harvest in Sinaloa, the top tomato producing state in Mexico, plus demand and supply chain challenges as a result of the Covid-19 pandemic have resulted in slightly lower forecasted production and trade in fresh tomatoes. However, spring/summer supplies from central Mexico are expected to meet all demand to the United States for the remainder of the …
The first of its kind, the Watermelon Virtual Master Classes were arguably one of the largest pivots of the Spring-Summer season for the communications program of the National Watermelon Promotion Board (NWPB). The challenge was to move an NYC-based freelance summertime media event to online: a virtual version for the at-home world of media and influencers to educate, inform and …
Watermelon continues to find its place on menus throughout the country despite the rapidly changing foodservice landscape. Partnering with both quick service and full service national chains in the spring and summer months, the National Watermelon Promotion Board (Board) focused on takeaway- and delivery-friendly options to not only include watermelon on the menu, but keep it top of mind with …
Branched broomrape (Phelipanche ramosa), a weedy parasitic plant that can cause devastating damage to many economically important wide range of broadleaf crops including tomato, cabbage, potato, eggplant, carrot, pepper, beans, celery, peanut and sunflower has recently re-emerged in fields in Central Valley counties in California. This weed utilizes a modified root, called haustorium, to fuse into a host plant root and …
National Watermelon Promotion Board (NWPB) kicked off its annual consumer recipe contest – but this time with a twist. Unlike in year’s past where consumers were asked to create and submit an original watermelon-focused recipe, in 2020 NWPB tasks fans with putting their own unique spin on existing recipes and carvings found on the newly relaunched watermelon.org website. The contest …
The National Watermelon Promotion Board (NWPB) is realigning resources to adapt to a new climate while focusing on summer sales. Unlike years past when summer months meant in-person events, the socially-distanced approach adjusts marketing and promotional efforts to continue to position watermelon as the go-to choice for kids and families. NWPB has been partnered with the world’s only rock & …
As of May 15, California’s tomato processors reported they have or will have contracts for 12.0 million tons of processing tomatoes for 2020. This production estimate is unchanged from the January intentions forecast and 7.8 percent above the final 2019 contracted production total. The May contracted acreage of 235,000 is also unchanged from the January intentions forecast and 1,000 acres …
