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USDA Announces National Watermelon Promotion Board Appointments

The U.S. Department of Agriculture today announced the appointment of nine members to serve on the National Watermelon Promotion Board. The appointees will serve three-year terms from Jan. 1, 2021, to Dec. 31, 2023. Members newly appointed or reappointed are: District 1 Producer: Kyler Bishop, Punta Gorda, Florida District 1 Producer: Chad Chastain, Punta Gorda, Florida District 1 Handler: Stephen …

Watermelon Board Fall-Winter Marketing Tactics

On the heels of strategic planning and virtual Board meeting, which took place October 23, National Watermelon Promotion Board (NWPB) is entering in to the fall and winter months well-positioned to strengthen demand for watermelon. Considering more than 30% of watermelon is consumed in the fall/winter months, year-round promotion is an integral part of NWPB programs. While each department at …

Evaluating Biological Fungicides Against Fruit Rot in Strawberry

Several crown, fruit, and foliar diseases cause significant yield losses to strawberry.  Gray mold or Botrytis fruit rot caused by Botrytis cinerea, mucor fruit rot by Mucor spp., and Rhizopus fruit rot by Rhizopus spp. are common fungal diseases in California.  Botrytis cinerea is more prevalent and damaging fungus among these pathogens warranting regular fungicidal applications.  Fungal spores survive in plant debris and soil and infection can …

Poor Weather & COVID-19 Hurt Mexican Tomato Industry

Poor weather conditions during harvest in Sinaloa, the top tomato producing state in Mexico, plus demand and supply chain challenges as a result of the Covid-19 pandemic have resulted in slightly lower forecasted production and trade in fresh tomatoes. However, spring/summer supplies from central Mexico are expected to meet all demand to the United States for the remainder of the …

Watermelon Master Classes to Educate, Inform & Inspire

The first of its kind, the Watermelon Virtual Master Classes were arguably one of the largest pivots of the Spring-Summer season for the communications program of the National Watermelon Promotion Board (NWPB). The challenge was to move an NYC-based freelance summertime media event to online: a virtual version for the at-home world of media and influencers to educate, inform and …

Foodservice Campaigns Find New Ways to Promote Watermelons

Watermelon continues to find its place on menus throughout the country despite the rapidly changing foodservice landscape. Partnering with both quick service and full service national chains in the spring and summer months, the National Watermelon Promotion Board (Board) focused on takeaway- and delivery-friendly options to not only include watermelon on the menu, but keep it top of mind with …

Broomrape: a Parasitic Weed in CA Processing Tomato

Branched broomrape (Phelipanche ramosa), a weedy parasitic plant that can cause devastating damage to many economically important wide range of broadleaf crops including tomato, cabbage, potato, eggplant, carrot, pepper, beans, celery, peanut and sunflower has recently re-emerged in fields in Central Valley counties in California. This weed utilizes a modified root, called haustorium, to fuse into a host plant root and …

Watermelon Board Launches 2020 Recipe & Carving Challenge

National Watermelon Promotion Board (NWPB) kicked off its annual consumer recipe contest – but this time with a twist. Unlike in year’s past where consumers were asked to create and submit an original watermelon-focused recipe, in 2020 NWPB tasks fans with putting their own unique spin on existing recipes and carvings found on the newly relaunched watermelon.org website. The contest …

Watermelon Board Pivots Nutrition Education Strategy to Digital Model

The National Watermelon Promotion Board (NWPB) is realigning resources to adapt to a new climate while focusing on summer sales. Unlike years past when summer months meant in-person events, the socially-distanced approach adjusts marketing and promotional efforts to continue to position watermelon as the go-to choice for kids and families. NWPB has been partnered with the world’s only rock & …

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