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Fruiting Vegetables

Poor Weather & COVID-19 Hurt Mexican Tomato Industry

Poor weather conditions during harvest in Sinaloa, the top tomato producing state in Mexico, plus demand and supply chain challenges as a result of the Covid-19 pandemic have resulted in slightly lower forecasted production and trade in fresh tomatoes. However, spring/summer supplies from central Mexico are expected to meet all demand to the United States for the remainder of the …

Watermelon Master Classes to Educate, Inform & Inspire

The first of its kind, the Watermelon Virtual Master Classes were arguably one of the largest pivots of the Spring-Summer season for the communications program of the National Watermelon Promotion Board (NWPB). The challenge was to move an NYC-based freelance summertime media event to online: a virtual version for the at-home world of media and influencers to educate, inform and …

Foodservice Campaigns Find New Ways to Promote Watermelons

Watermelon continues to find its place on menus throughout the country despite the rapidly changing foodservice landscape. Partnering with both quick service and full service national chains in the spring and summer months, the National Watermelon Promotion Board (Board) focused on takeaway- and delivery-friendly options to not only include watermelon on the menu, but keep it top of mind with …

Broomrape: a Parasitic Weed in CA Processing Tomato

Branched broomrape (Phelipanche ramosa), a weedy parasitic plant that can cause devastating damage to many economically important wide range of broadleaf crops including tomato, cabbage, potato, eggplant, carrot, pepper, beans, celery, peanut and sunflower has recently re-emerged in fields in Central Valley counties in California. This weed utilizes a modified root, called haustorium, to fuse into a host plant root and …

Watermelon Board Launches 2020 Recipe & Carving Challenge

National Watermelon Promotion Board (NWPB) kicked off its annual consumer recipe contest – but this time with a twist. Unlike in year’s past where consumers were asked to create and submit an original watermelon-focused recipe, in 2020 NWPB tasks fans with putting their own unique spin on existing recipes and carvings found on the newly relaunched watermelon.org website. The contest …

Watermelon Board Pivots Nutrition Education Strategy to Digital Model

The National Watermelon Promotion Board (NWPB) is realigning resources to adapt to a new climate while focusing on summer sales. Unlike years past when summer months meant in-person events, the socially-distanced approach adjusts marketing and promotional efforts to continue to position watermelon as the go-to choice for kids and families. NWPB has been partnered with the world’s only rock & …

12 Million Ton Processing Tomato Crop Anticipated in California

As of May 15, California’s tomato processors reported they have or will have contracts for 12.0 million tons of processing tomatoes for 2020. This production estimate is unchanged from the January intentions forecast and 7.8 percent above the final 2019 contracted production total. The May contracted acreage of 235,000 is also unchanged from the January intentions forecast and 1,000 acres …

USDA Announces Details of Direct Assistance to Farmers

U.S. Secretary of Agriculture Sonny Perdue today announced details of the Coronavirus Food Assistance Program (CFAP), which will provide up to $16 billion in direct payments to deliver relief to America’s farmers and ranchers impacted by the coronavirus pandemic. In addition to this direct support to farmers and ranchers, USDA’s Farmers to Families Food Box program is partnering with regional and local …

CA Processing Tomato Growers Anticipate Better Year as Supply Comes Back into Balance

Processing tomato growers gathered in Modesto once again for the California Tomato Growers Association (CTGA) Annual Meeting. It was a great opportunity for the industry to get together between seasons and discuss current needs and challenges of the industry moving forward. Watch this brief interview with CTGA President Mike Montna as he shares an economic outlook for the California processing tomato …

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