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Watermelon Board Launches 2020 Recipe & Carving Challenge

National Watermelon Promotion Board (NWPB) kicked off its annual consumer recipe contest – but this time with a twist. Unlike in year’s past where consumers were asked to create and submit an original watermelon-focused recipe, in 2020 NWPB tasks fans with putting their own unique spin on existing recipes and carvings found on the newly relaunched watermelon.org website. The contest …

Watermelon Board Pivots Nutrition Education Strategy to Digital Model

The National Watermelon Promotion Board (NWPB) is realigning resources to adapt to a new climate while focusing on summer sales. Unlike years past when summer months meant in-person events, the socially-distanced approach adjusts marketing and promotional efforts to continue to position watermelon as the go-to choice for kids and families. NWPB has been partnered with the world’s only rock & …

12 Million Ton Processing Tomato Crop Anticipated in California

As of May 15, California’s tomato processors reported they have or will have contracts for 12.0 million tons of processing tomatoes for 2020. This production estimate is unchanged from the January intentions forecast and 7.8 percent above the final 2019 contracted production total. The May contracted acreage of 235,000 is also unchanged from the January intentions forecast and 1,000 acres …

USDA Announces Details of Direct Assistance to Farmers

U.S. Secretary of Agriculture Sonny Perdue today announced details of the Coronavirus Food Assistance Program (CFAP), which will provide up to $16 billion in direct payments to deliver relief to America’s farmers and ranchers impacted by the coronavirus pandemic. In addition to this direct support to farmers and ranchers, USDA’s Farmers to Families Food Box program is partnering with regional and local …

CA Processing Tomato Growers Anticipate Better Year as Supply Comes Back into Balance

Processing tomato growers gathered in Modesto once again for the California Tomato Growers Association (CTGA) Annual Meeting. It was a great opportunity for the industry to get together between seasons and discuss current needs and challenges of the industry moving forward. Watch this brief interview with CTGA President Mike Montna as he shares an economic outlook for the California processing tomato …

Flower Losses Due to Shrinking Habitats and Climate Change Hurt Prime Pollinators

Without enough sugar in their diets, bumblebee queens can experience difficulty reproducing and shorter lifespans.  Hollis Woodard, assistant professor of entomology at UCR, has conducted multiple studies showing how loss of plant availability negatively affects the prolific pollinators. Previous research indicates a queen’s diet can impact how quickly her brood develops, or whether she’s able to live through hibernation. In …

CA Tomato Processors Expect 12 Million Tons in 2020

The USDA-NASS Pacific Regional Office surveyed California’s tomato processors for their intended contract acreage and tonnage for the upcoming 2020 season.  The data reported by processors was either tonnage with derived acreage, or acreage with derived tonnage. As of January, California’s tomato processors reported they have, or will have, contracts for 12.0 million tons in 2020, which is an increase …

Rominger Brothers Farms Receives CA Leopold Conservation Award

Rominger Brothers Farms of Winters has been selected as the recipient of the 2019 California Leopold Conservation Award®. Sand County Foundation created the Leopold Conservation Award to inspire American landowners by recognizing exceptional farmers, ranchers and foresters. The prestigious award, named in honor of renowned conservationist Aldo Leopold, is given in 20 states. The award is presented annually by Sand County …

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