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Fresno County Dominates CA Processing Tomato Production

The USDA-NASS Pacific Regional Office surveyed California’s tomato processors for their final acreage and tonnage for the 2020 season. The reported data is summarized by county and listed with final 2019 acres, yield and production for comparison. In 2020, there were 234,000 acres of processing tomatoes planted in California, a decrease of 1,000 acres compared to 2019. An estimated 228,000 …

New Cherry Ember Tomato Reveals Stripey Charm, Bright Flavor

Cherry tomatoes are a staple in home gardens, farm fields and local food markets, but growing them can be a challenging undertaking. Now, a new variety from Cornell AgriTech provides improved yield and shelf-life while enhancing both visual and culinary appeal. A cross between heirloom tomato varieties, Cherry Ember was developed by Phillip Griffiths, associate professor of horticulture in the School of Integrative …

CA Utilized Vegetable Production Value Shows Slight Decline

California leads the nation in vegetable production, accounting for 39% of the U.S. vegetable acreage. The value of California’s 2020 utilized vegetable production dropped 0.9% to $7.68 billion compared to 2019’s value of $7.74 billion according to the USDA National Agricultural Statistics Service, Pacific Regional Field Office. Despite the decrease in state’s overall total value of utilized production, crops showing an increase …

USDA Announces National Watermelon Promotion Board Appointments

The U.S. Department of Agriculture today announced the appointment of nine members to serve on the National Watermelon Promotion Board. The appointees will serve three-year terms from Jan. 1, 2021, to Dec. 31, 2023. Members newly appointed or reappointed are: District 1 Producer: Kyler Bishop, Punta Gorda, Florida District 1 Producer: Chad Chastain, Punta Gorda, Florida District 1 Handler: Stephen …

Watermelon Board Fall-Winter Marketing Tactics

On the heels of strategic planning and virtual Board meeting, which took place October 23, National Watermelon Promotion Board (NWPB) is entering in to the fall and winter months well-positioned to strengthen demand for watermelon. Considering more than 30% of watermelon is consumed in the fall/winter months, year-round promotion is an integral part of NWPB programs. While each department at …

Evaluating Biological Fungicides Against Fruit Rot in Strawberry

Several crown, fruit, and foliar diseases cause significant yield losses to strawberry.  Gray mold or Botrytis fruit rot caused by Botrytis cinerea, mucor fruit rot by Mucor spp., and Rhizopus fruit rot by Rhizopus spp. are common fungal diseases in California.  Botrytis cinerea is more prevalent and damaging fungus among these pathogens warranting regular fungicidal applications.  Fungal spores survive in plant debris and soil and infection can …

Poor Weather & COVID-19 Hurt Mexican Tomato Industry

Poor weather conditions during harvest in Sinaloa, the top tomato producing state in Mexico, plus demand and supply chain challenges as a result of the Covid-19 pandemic have resulted in slightly lower forecasted production and trade in fresh tomatoes. However, spring/summer supplies from central Mexico are expected to meet all demand to the United States for the remainder of the …

Watermelon Master Classes to Educate, Inform & Inspire

The first of its kind, the Watermelon Virtual Master Classes were arguably one of the largest pivots of the Spring-Summer season for the communications program of the National Watermelon Promotion Board (NWPB). The challenge was to move an NYC-based freelance summertime media event to online: a virtual version for the at-home world of media and influencers to educate, inform and …

Foodservice Campaigns Find New Ways to Promote Watermelons

Watermelon continues to find its place on menus throughout the country despite the rapidly changing foodservice landscape. Partnering with both quick service and full service national chains in the spring and summer months, the National Watermelon Promotion Board (Board) focused on takeaway- and delivery-friendly options to not only include watermelon on the menu, but keep it top of mind with …

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