Consumer Trends to Increase Demand for CA Processing Tomatoes

Processing tomato growers in California had a great crop last year, and are more efficient than ever before at producing a quality crop as efficiently as possible. But now more than ever, we need to follow consumer trends closely to determine how to better appeal to the consumer audience to increase demand for this great commodity. Watch this interview with with Alec Wasson from the Tomato Products Wellness Council on how they are reaching consumers today. Read more about it in the coming issue of Vegetables West Magazine. Don’t currently receive Vegetables West? Subscribe for free at
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